(2-AUDIO CD DISC SET) Staying Close to Your Customers: Simple and Expensive Ways to Get Consumer Feedback Pacific Northwest Herbal Symposium ~ 2001 New York ~ Scientific Introduction

New York ~ Scientific Introduction

going beyond the alleviation of symptoms that herbs do so well

The program will features tracks of panel discussions

qualitatively and quantitatively

(2-AUDIO CD DISC SET) Staying Close to Your Customers: Simple and Expensive Ways to Get Consumer Feedback Pacific Northwest Herbal Symposium ~ 2001 New York ~ Scientific IntroductionInterested in learning more about wine drinkers, including your customers, but not sure where to start? This session describes a continuum of methods from simple and inexpensive to state of the art to gather customer feedback on your wines, packaging, vineyard brands, tasting room, brand image, and other important marketing and sales issues. More important, panel experts will describe the pros and cons of using different methods, and how to interpret